What Is Answer Engine Optimization (AEO)? The 2026 Guide
2026-05-02 · 8 min read
AEO is how brands earn citations inside ChatGPT, Perplexity, and Google AI Overviews. Learn what it is, how it differs from SEO, and how to start.
AEO Blog — Guides, Research & Playbooks
Practical guides on Answer Engine Optimization. Learn how to track and win citations in ChatGPT, Perplexity, and Google AI Overviews.
AEO vs SEO: What's the Difference and Why It Matters in 2026
2026-05-03 · 9 min read
AEO and SEO share roots but optimize for different surfaces. Here is a side-by-side comparison of goals, signals, measurement, and how to run them together.
How to Rank in ChatGPT: A Practical 2026 Guide
2026-05-04 · 10 min read
ChatGPT does not rank pages — it cites sources and synthesizes answers. Here is exactly how to earn brand mentions and citations inside ChatGPT in 2026.
The Complete AEO Checklist: 25 Steps to Get Cited by AI Engines
2026-05-05 · 11 min read
A 25-point Answer Engine Optimization checklist covering content, structured data, authority, and measurement. Print it, work it, ship it.
The Best AEO Tools in 2026: A Comparison Guide
2026-05-06 · 9 min read
A category map of the leading AEO and Generative Engine Optimization (GEO) tools — what they do, who they fit, and how to pick the right one.
ChatGPT vs Perplexity for Research: Which Wins in 2026?
2026-04-13 · 11 min read
ChatGPT and Perplexity answer research questions differently. A head-to-head comparison of citations, retrieval logic, and how to optimize for each.
Claude vs ChatGPT for Citations: Which Engine Cites You More?
2026-04-14 · 10 min read
Claude and ChatGPT cite sources very differently. Learn how each handles attribution and get a practical playbook to win citations on both engines.
Google AI Overviews vs ChatGPT Search: A 2026 Surface Comparison
2026-04-16 · 10 min read
Google AI Overviews and ChatGPT Search serve the same intent but use different signals and citations. Here is a side-by-side comparison for 2026.
AEO vs Traditional Content Marketing: What Actually Has to Change
2026-04-17 · 10 min read
Most content marketing playbooks were built for the SERP era. Here is what stays, what breaks, and what to add for the AI-answer era.
How to Track Brand Mentions in ChatGPT: A 2026 Playbook
2026-04-20 · 10 min read
Tracking ChatGPT brand mentions is not the same as Google rank tracking. Here is the full framework — prompt set, sampling, detection, and weekly cadence.
How to Write Content That Gets Cited by AI Engines
2026-04-23 · 11 min read
AI engines cite passages they can lift cleanly. Here are the 7 quotability principles, with before-and-after examples and a one-page editorial checklist.
How to Audit Your Site for AEO: A 5-Section Audit Framework
2026-04-24 · 12 min read
A reproducible AEO audit for any site — covers crawler access, structured data, content quality, citation graph, and measurement in one afternoon.
AEO for Ecommerce: How Stores Win in ChatGPT, Perplexity, and AI Overviews
2026-04-27 · 11 min read
Ecommerce buyers ask AI engines for recommendations before Google. Learn to win those answers with schema, reviews, comparisons, and PDP rewrites.
AEO for Local Business: Showing Up in 'Near Me' AI Answers
2026-04-28 · 10 min read
Local search has moved into AI. Learn how restaurants, dentists, and service businesses can win local prompts in ChatGPT and AI Overviews.
AEO for Agencies: Productizing Answer Engine Optimization as a Service
2026-04-30 · 12 min read
How marketing agencies are packaging AEO retainers — scope, deliverables, pricing models, reporting, and the tooling stack that makes it profitable.
AEO vs SEO vs GEO: What's Actually Different in 2026
2026-04-29 · 8 min read
AEO, SEO, and GEO get used interchangeably — but they optimize for different surfaces and signals. Here is a head-to-head breakdown with a comparison table.
How to Get Cited by Perplexity: A 2026 Playbook
2026-04-26 · 9 min read
Perplexity is a citation-first answer engine. Learn what makes a source eligible, how freshness and structured data influence picks, and how to measure results.
Optimizing for Google AI Overviews (Formerly SGE)
2026-04-22 · 10 min read
Google AI Overviews appear on most informational queries. Learn what triggers them, how citations are chosen, and how to recover lost SERP traffic.
Schema Markup for AEO: The Fields That Actually Matter
2026-04-19 · 10 min read
An opinionated guide to schema.org types that move the needle for AI engines — FAQPage, Organization, Article, Product, HowTo — with JSON-LD code.
Measuring Share of Voice in AI Answers
2026-04-15 · 9 min read
Share of voice in an LLM context is not the same as a brand-tracker metric. Here is how to define a prompt set, sample correctly, and track it week over week.
Robots.txt for AI Crawlers: GPTBot, ClaudeBot, PerplexityBot, Google-Extended
2026-04-12 · 8 min read
A definitive 2026 reference for AI crawler user agents — what each one does, when to allow it, and when to block it. Includes a copy-pasteable robots.txt.
The 10 Most Common AEO Mistakes (and How to Fix Them)
2026-04-08 · 9 min read
Why isn't your brand showing up in ChatGPT? Most of the time it's one of these ten mistakes. Here is the diagnosis and the fix for each.
AEO for B2B SaaS: A Buyer's Journey Walkthrough
2026-04-05 · 10 min read
B2B SaaS buyers now research awareness, consideration, and decision questions inside ChatGPT and Perplexity. Here is how to win each stage.
Google's Official AI Optimization Guide: What It Means for Your Strategy
2026-06-03 · 10 min read
Google's AI Optimization Guide calls AEO and GEO 'still SEO' and flags tactics to skip — including llms.txt and content chunking. Here is what changed.
AEO Glossary: 25 Terms Every Marketer Should Know
2026-04-01 · 7 min read
A short, opinionated glossary of the 25 most important Answer Engine Optimization terms — citations, retrieval, share of voice, GPTBot, and more.